GWG Production is a production, booking and artistic consulting company that places creative freedom and human encounters at the heart of every project.
Founded by Luc Pelletier, GWG Production supports its artists at all stages of their development: conceptualisation, production, counsulting, booking and communication.
1986 – 1996
Singer, choreographer, and president of a choir affiliated with Chanson Contemporaine.
First experiences in collective creation and artistic direction.
1992 – 1997
Art photographer and exhibiting painter.
Explores the connections between bodies, movement, and emotion.
1993
Degree in Arts and Humanities, specialising in Fine Arts and Audiovisual Communication.
1996 – 2015
Drag cabaret singer (Warsaw, Brussels, Cape Town).
Founder of a drag cabaret in South Africa, combining genders, races and cultures.
2016
Certified in personal and corporate development coaching (Bordeaux).
Becomes Communications Manager at La Luna Negra, an emblematic live performance venue in the Basque Country.
2018
Appointed Artistic Director of La Luna Negra.
Leads the strengthening of the team and the modernisation of the venue: reorganisation, renovation, website redesign, and renewal of the artistic programme, despite the challenges of the Covid-19 crisis and the subsequent budget crisis.
2023
The American artist Peter Harper entrusts him with the management of his career.
The beginning of an international collaboration focused on artistic development and touring.
May – June 2025
Management and coordination of Peter Harper / The Heart Tour (France & Europe).
First defining experience in live production and tour logistics.
October 2025
Creation of GWG Production, a company dedicated to live performance production, booking, and artistic consultancy.
Mission: to promote unique talents in France and internationally, creating artistic experiences that transcend borders, genres, and styles.